Visit BlogAdda.com to discover Indian blogs Skip to main content

Macha, Ye kya I-Kea? (Big Global Brands v/s Online Furniture Rentals)

Recently we all saw Hyderabad becoming the number one choice for one of the biggest brands in the world that offer furniture for consumers.

So now the big question is...will the rental market survive? Furniture on rental is a fairly popular concept that people are enjoying in India nowadays especially in big cities like Hyderabad.

When it comes to Ikea’s Launch in Hyderabad, we all witnessed a legendary day when thousands of people came together to show their passion for furniture and home decor.
The iconic, the most epic, and one of the best stores all around the world had finally led their entry into the biggest consumer market of the world - India!
Comprising of over 1.3 billion people, there is no wonder that a big furniture brand would not want to open their chains in the land of the people who love to decorate and re-decorate their spaces whenever they can get a chance.

Just to give a glimpse of the madness that went down at Ikea let’s just say that at 4pm on day one (Aug. 09) the store was already packed.
Outside, there was a huge queue of shoppers who had to wait for over an hour or more.
Those who did make it inside didn’t appear in a mood to leave any time soon. Most potential shoppers were just exploring: running their hands on the sofa sets, knocking on wooden tables, sinking themselves into mattresses, and tugging at price tags. Ideally what one would do at an Ikea store globally, the place was a literal heaven for shoppers and window-shoppers equally.

We all know that the big businesses have flourished every now and then in a big market like India whether be it in food industry, sharing space industry, fashion industry and now we have the furniture industry as well.
But what will happen to the normal local businesses? The ones who stand for the “Made in India”, the online and offline furniture industry, both have been shaken up with the entry of Ikea in India.

Despite all that, the one market that will stay intact is the Online furniture rental market, with plenty of options to pick from the comfort of your home who would want to step out?
The young adults who are working professionals barely have time to go out and look for the furniture and appliances they want to get for themselves and that is the reason the Online Furniture Rental Industry exists.

Plenty of well-known players like Rentomojo, Furlenco, Rentickle, Urban Ladder and etc. are expanding their functions and catalogues. India already has its own Ikea that’s present online in form of these brands.
After talking about the whole Ikea hype, let’s talk about the not so fancy facts about it-
For an instance, Ikea is marketed with a DIY image - you buy your furniture, you go home and assemble everything on your OWN. (Maybe they can consider changing that for the Indian market but it’s not sure yet)

Secondly, the furniture provided is only on purchase value and not available for renting. So it’s only beneficial for someone who is sure that he or she aren’t switching places anytime soon.

There will always be pros and cons about any new brand that comes into the market but it’s up to the consumers what they want to pick from themselves.

So when it comes to Online furniture rentals like Rentomojo, Furlenco, Rentickle etc. - these brands already provide quality furniture and appliances while considering the budget of a common man of India.Apart from providing the premium furniture, the companies also provide the additional services without any additional cost such as free relocation, Fast and Free Delivery, Free maintenance and Easy refunds.

When it comes to attracting young professionals, the competition still exists within the Indian brands,even though it’s true that Ikea is available online as well but that can’t over counter the fact that the Indian brands have already established themselves in the market and even though the new entry impacts the business, they still have the chance to coexist in harmony and do better for their respective brands.






_________________________________________________________________________________
Labels:
Location: Gurugram, Haryana, India

Comments

Post a Comment

Popular posts from this blog

4 Things to Consider When Getting Gym Equipment on Rent

Getting gym equipment on rent is a brilliant idea if you want to stay fit without investing too much money and energy in signing up for a gym membership and then having to drag yourself there every day. When you get a home gym on rent , you can work out whenever you want, listen to whatever music you want, and maybe even catch up on your shows while working out. Having a home gym has many benefits. You can rent only those pieces of equipment that you really need, and most gym equipment rental stores will be able to provide you with the latest and the best pieces of equipment on rent. Working out in a gym can get unhygienic at times too. So many people use the same equipment and you can’t really say if the weights or the treadmill have been cleaned properly. But when you get a treadmill on rent at home, you don’t need to worry about all that.  Before you actually go ahead and rent gym equipment , here are the 4 things to keep in mind: 1. Invest in Good Quality Eq...
Post a Comment
Read more

3 Reasons Why You Should Rent a Bed in Pune Instead of Buying One

When you’re just starting out in a new place, the last thing you want to worry about is setting up your home with essential pieces of furniture. Opting to rent a bed in Pune helps you save on the costs of buying an expensive bed and most furniture rental providers will deliver the bed to you within a matter of days. When you make the decision to rent furniture, you get the benefits of having a fully furnished place at the fraction of the cost and without all of the hassle of assembling everything yourself. Companies who provide mattress rental in Pune will deliver, set up, and remove the furniture, all for an affordable price. Whether you have short-term or long-term needs, choosing to rent a bed in Pune makes a lot of sense, especially if you’re going to need it only for a couple of months. One of the best things about getting a mattress on rent in Pune is that you can feel at home, immediately. You don’t need to sleep on the floor or an uncomfortable mattress beca...
3 comments
Read more

How To Revamp Your Small Space Efficiently!

Ever thought of decorating your small space by getting furniture on rent at the lowest rental which is half the cost of your whole purchasing budget?... when in the meanwhile, all the services like free and fast delivery, Easy returns & refunds etc. are taken care of by the third person? Well if that interests you then keep on reading. Time and time again, we scroll through our feed and look at these fancy pictures of perfectly arranged bedrooms with their pretty monotone theme, either in black or white or with pastel colors and save them as a reference for our future dream home. If you follow aesthetic accounts on Instagram, Pinterest, Tumblr or basically anywhere, you’ll know what I’m talking about. You would be lying if you didn’t feel like you were missing out on this urge for once to have your room look in perfect aesthetic harmony. I might have exaggerated a bit over there but when it comes to decorating my room, I love each and every aspect of it. I am not a very or...
Post a Comment
Read more