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Macha, Ye kya I-Kea? (Big Global Brands v/s Online Furniture Rentals)

Recently we all saw Hyderabad becoming the number one choice for one of the biggest brands in the world that offer furniture for consumers.

So now the big question is...will the rental market survive? Furniture on rental is a fairly popular concept that people are enjoying in India nowadays especially in big cities like Hyderabad.

When it comes to Ikea’s Launch in Hyderabad, we all witnessed a legendary day when thousands of people came together to show their passion for furniture and home decor.
The iconic, the most epic, and one of the best stores all around the world had finally led their entry into the biggest consumer market of the world - India!
Comprising of over 1.3 billion people, there is no wonder that a big furniture brand would not want to open their chains in the land of the people who love to decorate and re-decorate their spaces whenever they can get a chance.

Just to give a glimpse of the madness that went down at Ikea let’s just say that at 4pm on day one (Aug. 09) the store was already packed.
Outside, there was a huge queue of shoppers who had to wait for over an hour or more.
Those who did make it inside didn’t appear in a mood to leave any time soon. Most potential shoppers were just exploring: running their hands on the sofa sets, knocking on wooden tables, sinking themselves into mattresses, and tugging at price tags. Ideally what one would do at an Ikea store globally, the place was a literal heaven for shoppers and window-shoppers equally.

We all know that the big businesses have flourished every now and then in a big market like India whether be it in food industry, sharing space industry, fashion industry and now we have the furniture industry as well.
But what will happen to the normal local businesses? The ones who stand for the “Made in India”, the online and offline furniture industry, both have been shaken up with the entry of Ikea in India.

Despite all that, the one market that will stay intact is the Online furniture rental market, with plenty of options to pick from the comfort of your home who would want to step out?
The young adults who are working professionals barely have time to go out and look for the furniture and appliances they want to get for themselves and that is the reason the Online Furniture Rental Industry exists.

Plenty of well-known players like Rentomojo, Furlenco, Rentickle, Urban Ladder and etc. are expanding their functions and catalogues. India already has its own Ikea that’s present online in form of these brands.
After talking about the whole Ikea hype, let’s talk about the not so fancy facts about it-
For an instance, Ikea is marketed with a DIY image - you buy your furniture, you go home and assemble everything on your OWN. (Maybe they can consider changing that for the Indian market but it’s not sure yet)

Secondly, the furniture provided is only on purchase value and not available for renting. So it’s only beneficial for someone who is sure that he or she aren’t switching places anytime soon.

There will always be pros and cons about any new brand that comes into the market but it’s up to the consumers what they want to pick from themselves.

So when it comes to Online furniture rentals like Rentomojo, Furlenco, Rentickle etc. - these brands already provide quality furniture and appliances while considering the budget of a common man of India.Apart from providing the premium furniture, the companies also provide the additional services without any additional cost such as free relocation, Fast and Free Delivery, Free maintenance and Easy refunds.

When it comes to attracting young professionals, the competition still exists within the Indian brands,even though it’s true that Ikea is available online as well but that can’t over counter the fact that the Indian brands have already established themselves in the market and even though the new entry impacts the business, they still have the chance to coexist in harmony and do better for their respective brands.






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Location: Gurugram, Haryana, India

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